Wine Tourism in Argentina Sandra Sofía Arcos Valcárcel 1 I. Rural Tourism as a Development Phenomenon; II. Enotourism; III. Geographical Environment; IV. Enotourism in Argentina; V. The Post-Pandemic Era: What Can Be Expected from the Wine Tourism?. I. RURAL TOURISM AS A DEVELOPMENT PHENOMENON Rural tourism is a tool and, as such, a source of local development for communities. Thus, as the demand for alternative and natural destinations grows, rural areas propose a form of travel that means much more than relaxation or fun, making them an object of special interest for tourists and visitors. Within this context, local social actors intervene to promote productive and value chains of proximity, discovering new destinations and spaces of commercialisation for the products and services they offer, such as handcraft production, development of local cuisine, wine tourism activities, food paths 2 , ecotourism 3 and active tourism (i.e. hiking, trekking or horseback riding), in which local populations are the main actors in development. These people 1 Lawyer from the University of Buenos Aires. Undergraduate University teacher. Institutional advisor at Federación Argentina de Empresas de Viajes y Turismo (FAEVYT) and at Asociación de Agencias de Viajes de Buenos Aires (AVIABUE). 2 These are itineraries that allow someone to recognise and enjoy in an organised way the agricultural and industrial production process and the tasting of regional cuisine, expressions of the cultural identity of each region of the country. Defined by Rostagno, Eduardo, Rosa, Irene & Bonino, Delfina, “Las rutas alimentarias y el turismo rural. Provincia de Córdoba (Argentina)”, in Dacharry, Alfredo César, Orozco Alvarado, Javier & Arnaiz Burne, Stella Maris (editors), Desarrollo rural y turismo , 1 st edition, Universidad de Guadalajara (Centro Universitario de la Costa) & Universidad de Buenos Aires (Facultad de Agronomía), México, 2005, p. 173. 3 Ecotourism is a type of nature-based tourism activity in which the visitor’s essential motivation is to observe, learn, discover, experience and appreciate biological and cultural diversity, with a responsible attitude, to protect the integrity of the ecosystem and promote the wellbeing of the local community. It increases awareness to the conservation of biodiversity, natural environment and cultural assets, both among locals and visitors, requiring special management processes to minimise the negative impact on the ecosystem. UNWTO. Tourism Definitions, Madrid, 2019, p. 32, in https://doi.org/10.18111/9789284420858.