528 WINE LAW 4. CONCLUSIONS Wine in Uruguay has a long historical tradition, but its reconversion is relatively young. It became one of the country’s main products, appreciated worldwide and an essential factor for the gastronomy and tourism industry. Currently, INAVI has the power to promote and control the legal framework for production and consumption as well as marketing. Finally, some elements, such as zero alcohol tolerance, harm the wine culture and tourism with arguments scientifically unproven.